February 10, 2014
• Truck customers and fans could win the opportunity to put the all-new Ford F-150 through its toughest challenge yet
• Consumers can enter at BuiltToughTest.com by describing how they would test the toughness of the all-new F-150
• Winners will be filmed putting a new F-150 through their own personal toughness test; videos will be posted to YouTube.com/FordTrucks
Ford, America's truck leader, is looking for truck buyers to take an all-new F-150 through some of the toughest testing it might ever encounter – their own.
Ford is launching the “You Test” campaign, in which actual Ford F-150 drivers and fans could win the opportunity to sit behind the wheel of the all-new 2015 F-150 before nearly anyone else in the world. By visiting BuiltToughTest.com, customers can tell Ford how they would test the toughness of the new F-150 pickup – maybe through a grueling off-road challenge, or even through the daily routine of a demanding job site.
“We prove every day our trucks are Built Ford Tough – now we're asking truck customers to help us prove it too,” said Eric Peterson, Ford F-150 marketing manager. “We're looking for people who know how to punish a truck. Built Ford Tough isn't just a tagline; it's the philosophy that drives us every day to make the best trucks out there, and it's what has made F-Series the No. 1 truck for nearly 40 years.”
Up to five winners will be selected to spend up to a week behind the wheel of a new F-150 while video crews document the truck undergoing the real-world testing. The videos will be posted to YouTube.com/FordTrucks.
Entries must be received by May 31, 2014. Winners will be announced before Sept. 1, 2014. No purchase necessary. Complete terms and conditions are available at BuiltToughTest.com.
The all-new F-150 is the toughest F-150 ever, with a high-strength steel frame and a high-strength, military-grade, aluminum-alloy body. The new F-150 will undergo more than 10 million miles of toughness and durability testing before it reaches showrooms later this year.
F-150 is also the preferred light-duty pickup among workers in some of the toughest vocations. According to Polk registration data of light-duty pickups, 53 percent of these truck drivers in the heavy construction industry, 56 percent in the heavy hauling industry and 60 percent in the energy/utility industry drive F-150 pickups.