Skip to main content

Now Brewing: Shiner Beer and Academy Sports + Outdoors Launch New Collaboration

Limited-time products on tap include apparel, drinkware, camping gear, coolers and more

Now Brewing: Shiner Beer and Academy Sports + Outdoors Launch New Collaboration

Just in time for fall, the Magellan Outdoors x Shiner co-branded line will include colorful autumn-toned Shiner Beer apparel, drinkware, camping gear, coolers and more.

Shiner Beer and Academy Sports + Outdoors are launching an exclusive collaboration to turn outdoor activities into celebrations. The first-ever Magellan Outdoors x Shiner co-branded line will be available exclusively at Academy Sports + Outdoors beginning Friday, Aug. 19.

Customers can quench their thirst for adventure with Magellan Outdoors x Shiner gear including t-shirts and fishing shirts, boat shorts, hats, coolers, koozies, outdoor games, grill accessories, a canopy, armchair, and a keg-shaped charcoal grill.

guy grilling on a shiner beer keg charcoal grill
One of my favorites in the collection, this keg barrel grill is a unique conversation starter. $299.99

“The first-ever collaboration between Shiner and Magellan Outdoors offers unique assortments and creative designs to capture the fun of getting outdoors with friends and family,” said Lawrence Lobpries, Academy Sports + Outdoors’ senior vice president of marketing. “This limited-time offering is the ultimate symbol of helping our customers quench their thirst for adventure and fun.”  

shiner beer directors chair with mini cooler
Comfortable and clever, this Megellan x Shiner Tailgaiting Directors Chair sports a mini cooler to keep your brews as close as possible. $69.99

With fun items starting at just $4.99, the unique, custom-designed collection will give customers the opportunity to show off their Shiner pride while fishing, grilling, tailgating, bar hopping, or however they choose to have fun.


“At Shiner, we think there’s no better place to enjoy a cold beer than the great outdoors,” said Matt Pechman, Shiner’s Head of Marketing. “That’s why we’re thrilled to join forces with Magellan Outdoors and Academy, for a collaboration made in beer heaven. We hope our new co-branded merch and functional gear will inspire our fans to get outside and make their next outdoor adventure one to remember.”


Magellan Outdoors Pro Explore Shiner 45 qt Hard Cooler
This one's gonna go fast, the sporty Magellan Outdoors Pro Explore Shiner 45 qt Hard Cooler is heavy duty and portable with wheels for easy transport. $199.99

On tap for a limited time, the full collection will be available across Academy Sports + Outdoors’ 262 locations and online at academy.com/shiner. Prices vary by item and are available while supplies last.

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Recommended Articles

Recent Videos

Let's break down how to modify one of the easiest and strongest line-to-leader connections when using heavy fluorocarbon or monofilament leader.
Learn

How to Modify Double Uni Connection for Heavy Leader

Jeff Weakley, editor of Florida Sportsman Magazine, breaks down how to tie a non-slip loop knot, an easy and useful fishing knot that every fisherman who uses artificial lures needs to know.
Learn

How to Tie a Loop Knot: Best Fishing Knot for Lures and Jigs

Jeff Weakley, editor of Florida Sportsman Magazine, breaks down the easiest way to tie one of the most versatile, strong and reliable fishing knots that every fisherman needs to know, the uni knot.
Learn

How to Tie a Uni Knot: Easy, Strong & Reliable Fishing Knot

The scented and flavored Gulp! baits are always a good choice in saltwater, and the Grub style baits in particular are a universal choice. Learn how to choose and rig different sizes for different kinds of fishing, from the flats to the coastal reefs. Plus, a Key West fishing expert weighs in on special uses for offshore fishing.
Sportfish

Berkley Gulp! Curly Tail Grub. Berkley Gulp! Grub is a Surprise Hit In Salt Water

In salt water, everything eats shrimp. The Berkley Gulp! Shrimp is an excellent choice for any situation where you want to appeal to a marine fish's interest in shrimp. Here's expert advice on rigging these unique baits, plus proven tips on casting and retrieving them. Storage is another great attribute; these shrimp baits are ready to go when you are!
Sportfish

Berkley Gulp! Shrimp: A Bait That's Better than Live Shrimp!

Join professional surf fishing guide Capt. Paul Sperco for a conversation about reels that hold up in extreme saltwater conditions. Sperco also offers great tips on rigging different kinds of spinning combos for catching pompano, whiting, snook and other popular fish. All of it is done from shore! Easy, fun fishing anyone can enjoy.
Sportfish

Penn Sealed Saltwater Reels: Durable Reels for Surf, Pier and Other Saltwater Fishing

We join Key West, Florida, fishing Captain Pepe Gonzalez to discuss one the most important advances in saltwater fishing tackle in the last 25 years: The advent of fluorocarbon leader material. Fluorocarbon definitely improves your chances of getting bites from wary-eyed ocean fish such as snappers, tunas, tarpon and sailfish.
Sportfish

Berkley Fluorocarbon line: Captains Say Use Fluorocarbon Leader to Catch More Fish

Florida Sportsman Magazine Covers Print and Tablet Versions

GET THE MAGAZINE Subscribe & Save

Digital Now Included!

SUBSCRIBE NOW

Give a Gift   |   Subscriber Services

Preview This Month's Issue

Buy Digital Single Issues

Magazine App Logo

Don't miss an issue.
Buy single digital issue for your phone or tablet.

Buy Single Digital Issue on the Florida Sportsman App

Other Magazines

See All Other Magazines

Special Interest Magazines

See All Special Interest Magazines

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Get the top Florida Sportsman stories delivered right to your inbox.

Phone Icon

Get Digital Access.

All Florida Sportsman subscribers now have digital access to their magazine content. This means you have the option to read your magazine on most popular phones and tablets.

To get started, click the link below to visit mymagnow.com and learn how to access your digital magazine.

Get Digital Access

Not a Subscriber?
Subscribe Now

Enjoying What You're Reading?

Get a Full Year
of Guns & Ammo
& Digital Access.

Offer only for new subscribers.

Subscribe Now