Now Brewing: Shiner Beer and Academy Sports + Outdoors Launch New Collaboration

Shiner Beer and Academy Sports + Outdoors are launching an exclusive collaboration to turn outdoor activities into celebrations. The first-ever Magellan Outdoors x Shiner co-branded line will be available exclusively at Academy Sports + Outdoors beginning Friday, Aug. 19.

Customers can quench their thirst for adventure with Magellan Outdoors x Shiner gear including t-shirts and fishing shirts, boat shorts, hats, coolers, koozies, outdoor games, grill accessories, a canopy, armchair, and a keg-shaped charcoal grill.

“The first-ever collaboration between Shiner and Magellan Outdoors offers unique assortments and creative designs to capture the fun of getting outdoors with friends and family,” said Lawrence Lobpries, Academy Sports + Outdoors’ senior vice president of marketing. “This limited-time offering is the ultimate symbol of helping our customers quench their thirst for adventure and fun.”  

With fun items starting at just $4.99, the unique, custom-designed collection will give customers the opportunity to show off their Shiner pride while fishing, grilling, tailgating, bar hopping, or however they choose to have fun.

“At Shiner, we think there’s no better place to enjoy a cold beer than the great outdoors,” said Matt Pechman, Shiner’s Head of Marketing. “That’s why we’re thrilled to join forces with Magellan Outdoors and Academy, for a collaboration made in beer heaven. We hope our new co-branded merch and functional gear will inspire our fans to get outside and make their next outdoor adventure one to remember.”

On tap for a limited time, the full collection will be available across Academy Sports + Outdoors’ 262 locations and online at academy.com/shiner. Prices vary by item and are available while supplies last.