Skip to main content

Pure Fishing Announces Acquisition of Hardy & Greys Limited

From Press Release

Pure Fishing, Inc., a leading global provider of fishing tackle, today announced that it has acquired Hardy & Greys Limited, the well-known UK-based provider of fishing tackle for fly, carp, sea and coarse segments around the world, marketed under the Hardy Bros.®, Hardy®, Greys® and Chub® brands. Through its wholly-owned subsidiary, Hardy Advanced Composites Limited, Hardy & Greys also specializes in the design and manufacture of tubular components from advanced composite materials.

“With a heritage that spans over 140 years, the Hardy Bros., Hardy, Greys and Chub brands represent iconic fishing brands renowned for fly fishing as well as other specialized fishing segments,” commented John Doerr, President and CEO of Pure Fishing. “Hardy and Greys' award winning products, now partnering with Pure Fishing's existing brand portfolio through an expanded global distribution network, share a common passion for innovation and create unparalleled opportunities for our loyal and valued customers and anglers around the world. We place the highest importance on acting as stewards for our legacy of brands. We are pleased to welcome the Hardy & Greys team to Pure Fishing.”



Richard Maudslay, Hardy & Greys' Deputy Chairman stated, “We are excited to be joining the Pure Fishing team. Our owner was deliberate and very selective when he chose to create value for the future of our brands by placing our company on the market for the first time in 45 years. We are proud of the Royal Warrant of Appointment from HRH The Prince of Wales and of having held ten royal warrants during the last century. This honour is a testament to the extraordinary quality products designed and manufactured by our talented and dedicated team for our Hardy Bros., Hardy, Greys and Chub fishing brands. We look forward to being able to grow our business as part of the Pure Fishing family, with its portfolio of brands that will collectively continue to create benefit for our customers and fishing memories for our anglers.”

About Pure Fishing, Inc.

Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, SevenStrand®, Shakespeare®, SpiderWire® and Stren®.With operations in 24 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in outdoor and recreational lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at www.purefishing.com.

About Hardy & Greys Limited

Hardy has been based in Alnwick since its formation in 1872. It was acquired by the Harris & Sheldon Group Limited from the Hardy family in 1967. It became Hardy & Greys Ltd in 2004 – the change of name reflecting its acquisition of fellow fishing tackle brand Greys, later followed by the acquisition of Chub – and set up subsidiaries in Germany and the USA which are now key markets. Across its brands, it covers all branches of recreational fishing.

The company has been at the forefront of the fishing tackle market since being awarded its first patent in 1880. It developed the first carbon fibre fishing rods and, thanks to work with researchers at Cambridge University and 3M, recently created rods made from the new SINTRIX™ carbon fibre material that have won a string of awards and are recognised as the finest fly rods in the world.




GET THE NEWSLETTER Join the List and Never Miss a Thing.

Recommended Articles

Recent Videos

Kayak Fishing Fun Senior Editor Thomas Allen is joined by Old Town's Brand Evangelist Ryan Lilly to work some magic in b...
Videos

How to Buy and Rig a River Fishing Kayak

Kayak Fishing Fun Senior Editor Thomas Allen is joined by Old Town's Brand Evangelist Ryan Lilly to work some magic in b...
Videos

Power or Paddle? Bonafide PWR129

Kayak Fishing Fun Senior Editor Thomas Allen is joined by Old Town's Brand Evangelist Ryan Lilly to work some magic in b...
Videos

It's a Skiff, It's a Kayak: Bonafide SKF117

Kayak Fishing Fun Senior Editor Thomas Allen is joined by Old Town's Brand Evangelist Ryan Lilly to work some magic in b...
Videos

Hobie Mirage Lynx to the Next Level

Kayak Fishing Fun Senior Editor Thomas Allen is joined by Old Town's Brand Evangelist Ryan Lilly to work some magic in b...
Videos

Hobie Mirage iTrek 9 Ultralight Packed with Features

Kayak Fishing Fun Senior Editor Thomas Allen is joined by Old Town's Brand Evangelist Ryan Lilly to work some magic in b...
Videos

Extend Your Range in the Salt Marsh

Kayak Fishing Fun Senior Editor Thomas Allen is joined by Old Town's Brand Evangelist Ryan Lilly to work some magic in b...
Videos

Florida's Capital Fishing

Kayak Fishing Fun Senior Editor Thomas Allen is joined by Old Town's Brand Evangelist Ryan Lilly to work some magic in b...
Videos

Old Town Sportsman AutoPilot 120 FULLY RIGGED Fishing Machine

Kayak Fishing Fun Senior Editor Thomas Allen is joined by Old Town's Brand Evangelist Ryan Lilly to work some magic in b...
Videos

Mounting Forward-Facing Sonar on A Kayak: Mounts, Scanning Applications and More!

Kayak Fishing Fun Senior Editor Thomas Allen is joined by Old Town's Brand Evangelist Ryan Lilly to work some magic in b...
Videos

On The Water with Old Town: Bass Fishing at PRIVATE GEORGIA LAKE

Kayak Fishing Fun Senior Editor Thomas Allen is joined by Old Town's Brand Evangelist Ryan Lilly to work some magic in b...
Videos

DECKED-OUT Old Town Sportsman BigWater ePDL+ 132 Complete WALK-THROUGH

Kayak Fishing Fun Senior Editor Thomas Allen is joined by Old Town's Brand Evangelist Ryan Lilly to work some magic in b...
Videos

Dreambuild: Old Town ePDL Gets Rigged to the Hilt

Florida Sportsman Magazine Covers Print and Tablet Versions

GET THE MAGAZINE Subscribe & Save

Digital Now Included!

SUBSCRIBE NOW

Give a Gift   |   Subscriber Services

Preview This Month's Issue

Buy Digital Single Issues

Magazine App Logo

Don't miss an issue.
Buy single digital issue for your phone or tablet.

Buy Single Digital Issue on the Florida Sportsman App

Other Magazines

See All Other Magazines

Special Interest Magazines

See All Special Interest Magazines

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Get the top Florida Sportsman stories delivered right to your inbox.

Phone Icon

Get Digital Access.

All Florida Sportsman subscribers now have digital access to their magazine content. This means you have the option to read your magazine on most popular phones and tablets.

To get started, click the link below to visit mymagnow.com and learn how to access your digital magazine.

Get Digital Access

Not a Subscriber?
Subscribe Now

Enjoying What You're Reading?

Get a Full Year
of Guns & Ammo
& Digital Access.

Offer only for new subscribers.

Subscribe Now