Skip to main content Skip to main content

D.O.A.'s Big Fish Lure (BFL)

The D.O.A.(Deadly On Anything) Big Fish Lure (BFL) is a 5.5- or 8-inch soft mullet imitation. It's not solid like a swimbait, but instead is hollow and features a lipped design allowing it to dive.

Different angled lips are available to reach different depths. A large diving bill offers the most stable swim for casting or slow-trolling. A small diving bill allows for an erratic swim, causing the lure to flash on its side. No diving bill is one of the ugliest presentations, but can get some of the most aggressive strikes.

The bait is segmented into three sections to allow for realistic tailing and swimming action. This is a big bait for big tarpon, snook and redfish. To retrieve, twitch the bait with the rodtip, then let it sit. Repeat, as necessary.

Mark Nichols and crew are constantly working with prototypes but don't introduce new lures until they have been battle tested. That might mean no lures new lures are introduced for a whole year. But expect D.O.A. lures to release something new this year at ICAST in Orlando, where they'll be making their first appearance in a number of years.

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Recommended Articles

Recent Videos

Magazine Cover

GET THE MAGAZINE Subscribe & Save

Digital Now Included!


Give a Gift   |   Subscriber Services

Preview This Month's Issue

Buy Digital Single Issues

Don't miss an issue.
Buy single digital issue for your phone or tablet.

Buy Single Digital Issue on the Florida Sportsman App

Other Magazines

See All Other Magazines

Special Interest Magazines

See All Special Interest Magazines

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Get the top Florida Sportsman stories delivered right to your inbox.

Phone Icon

Get Digital Access.

All Florida Sportsman subscribers now have digital access to their magazine content. This means you have the option to read your magazine on most popular phones and tablets.

To get started, click the link below to visit and learn how to access your digital magazine.

Get Digital Access

Not a Subscriber?
Subscribe Now