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Carhartt Fall Hunt Campaign: Generations to Come

All-new big game and upland field hunt gear designed for a higher purpose



Carhartt, America's premium workwear brand since 1889, announced on November 1, the #HuntYourLegacy campaign, which is all about measuring hunting success through building a legacy for generations to come. Introducing Carhartt's high-performance Buckfield and Upland Field hunting gear built with a higher purpose for those who believe that making memories, forging bonds and sharing wisdom is the essence of the great tradition of hunting.

Click to Tweet: Make memories, forge bonds, share wisdom and #HuntYourLegacy @carhartt

“Dating back to the launch of our Super Dux hunting line in 1930, hardworking people have taken Carhartt into the woods for over a century and we believe that hunting is about the preparation, shared wisdom and the legacy that is passed down from generation to generation,” said Tony Ambroza, senior vice president of marketing at Carhartt. “Keeping traditions alive and sharing them with those you love and with those you love to hunt with is what the experience in the rugged outdoors is all about."

Built on the conviction that every hunt is once in a lifetime, the Carhartt Buckfield and Upland Field hunting collections are designed to tackle every rugged corner of the great outdoors.



The Buckfield Collection

Made from a lightweight softshell fabric with Carhartt's signature Rain Defender® durable water repellent technology, the Buckfield jacket and pant in Realtree Xtra® camouflage is stealthy, soft and tough with its inherent dislike of water and wind.





Buckfield Jacket

9.75-ounce, 100 percent polyester

Rain Defender® durable water repellent

Underarm panels for ease of movement

Zip-trough mock neck with detachable hood

Chest map pocket with magnetic closure; two lower-pockets











Buckfield Pant

9.75-ounce, 100 percent polyester

Rain Defender® durable water repellent

Sits at waist with relaxed seat and thigh

Ankle to knee leg zippers with storm flap

Partial elastic waistband with hook-and-loop side adjusters









The Upland Field Collection

Made from Carhartt's nylon Carstrong® fabric and Rain Defender® durable water repellent technology, the Upland Field Collection offers the comfort stretch from Carhartt's signature Quick Duck® cotton-poly canvas while offering the durability and protection you need for the long bird hunt.





Upland Field Jacket

8.5-ounce, Quick Duck® cotton-poly canvas

Rain Defender® durable water repellent

Nylon Carstrong® lightly padded shooting shoulder

Front loading game back pocket big enough for three small game animals with sideentry

lower patch pockets

Back clean-out system with two back water bottle pockets







Upland Field Vest

8.5-ounce, Quick Duck® cotton-poly canvas

Rain Defender® durable water repellent

Nylon Carstrong® lightly padded shooting shoulder

Front loading game back pocket big enough for three small game animals with sideentry

lower patch pockets

Back clean-out system with two back water bottle pockets







Upland Field Shirt

8.5-ounce, Quick Duck® cotton-poly canvas

Rain Defender® durable water repellent

Double-front, quilted blaze orange nylon recoil pads at shoulders

Two welted mesh-lined pockets at chest with zipper closure

Mesh-vented back yoke

Tucks at elbow for added sleeve articulation

Two-button adjustable cuffs with extended plackets







Upland Field Pant

8.5-ounce, cotton-poly canvas

Rain Defender® durable water repellent

Sits at waist, relaxed seat and thigh, straight leg opening

Comfortable gusseted crotch

Durable Carstrong® full chap front and back half leg for extra durability

Right-leg secured cell phone pocket





Established in 1889, Carhartt is legendary for its premium workwear designed to withstand even the toughest job sites and rugged corners of the Earth. In 1930, Carhartt manufactured its very first line of hunt-specific gear, since then, Carhartt has continued to launch gear built for the rugged outdoors and this fall, the Buckfield and Upland Field hunting collections were designed with the same rugged and purpose-built legendary qualities that make it Carhartt.

Carhartt's hunt gear is available on Carhartt.com and at participating Gander Mountain and Field & Stream retailers.

“Carhartt knows that passing tradition to the next generation is the best thing to aim for regardless of the outcome of the hunt," Ambroza further adds. "This fall's new hunt gear was designed with the same purpose-built convictions that our consumers know and trust in their workwear and we look forward to being a part of their hunting traditions and legacies for many years to come."

About Carhartt, Inc.

Established in 1889, Carhartt is a global premium workwear brand with a rich heritage of developing rugged products for workers on and off the job. Headquartered in Dearborn, Michigan, with approximately 5,400 employees worldwide, Carhartt is family-owned and managed by the descendants of the company's founder, Hamilton Carhartt. For more information, visit www.carhartt.com and follow @CarharttNews on Twitter.

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