Excite-A-Bite Loopy Legs—Made with biodegradable parts, the Loopy Legs and Jerk Shad are the latest creations from Excite-A-Bite. Increased swimming action and added pheromones has Excite-A-Bite promising more fish catches. MSRP: $5.99 www.exciteabite.com
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Berkley GULP! Alive Ripple Mullet—Packed with scent dispersion, the biodegradable 4-inch Ripple Mullet brings a unique ripple shape to the GULP! product line for increased fish-attracting action. The Ripple Mullet is the first firetail from GULP! MSRP: $19.95
www.berkley-fishing.com
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Koppers LIVETARGET Hollow Body Frog—Bulging arms, fingers, and life-like eyes make up the hollow-body frog from Koppers. A good addition to the bass angler's arsenal that's hot for soft plastics over heavy cover. Available in different sizes and colors. MSRP: $12.99 www.livetargetlures.com
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Tsunami Weighted Eels—Cobia anglers now have another option when they don't want to hassle with live eels. The weighted bait features sharp hooks and comes in four different sizes.
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Tuscaroran Pro Lures Rude Frog—Guaranteed not to run upside down, the Rude Frog will give largemouth bass a rude awakening. Featuring realistic colors and sound attraction, the frog flips to the upright position upon retrieve if it lands upside down. MSRP: $8.99
www.tuscaroranlures.com
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PICOL'EAU LURE—A weighted lead “bib” is rigged to the front of this eel imitator, giving the impression of an eel escaping to the bottom. MSRP: $3.65
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Halco Hamma—A weight transfer system, interchangeable lips, and 5X strong trebles make the Halco Hamma one tough lure. The outer surface features holographic scales and the bait can swim to ten feet deep. MSRP: $13.99 www.halcotackle.com
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MirrOdine Mini—The popular MirrOdine's baby brother made the spotlight. Fifteen percent smaller, the hard bait mimics thumb-size baits that most inshore species chew on. Available in 16 colors, the bait swims to depths of 18 inches. MSRP: $7.79
www.mirrolure.com
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Yo-Zuri Sashimi Bull—The Sashimi Bull from Yo-Zuri is a big-game popper that incorporates dramatic color changes along its rigged sides when worked on top of the water. A bullet sound attractor helps call in fish. MSRP: $29.95 www.yo-zuri.com
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Raptor XH Split rings—Necessary on tuna, grouper and wahoo lures, Raptor XH split rings can handle 250 and 300 pounds of pressure. Ten stainless steel rings come in each pack, available in size Numbers 10 and 11. MSRP starts at $5.99
www.oceantackle.net
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Owner Trolling Jobu hooks—Owner's high carbon Owner trolling Jobu hook features a sacrificial anode called Rustop to attract corrosion from the hook. Jobu hooks feature vacuum tin finish and Cutting Point tips. MSRP: $36 www.ownerhooks.com
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Lowrance Elite-5 DSI Fishfinder/Chartplotter—Featuring digital sidescan sonar, the Elite DSI from Lowrance shows structure like tree branches, thermoclines and fish on a 5-inch detailed color display. Capable of 455/800 kHz operation and map cards. MSRP: $649 www.lowrance.com
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Revolution Anchor RAF 22—A ready-to-go trip anchor is now available without any modification. Revolution Anchors RAF 22 features a mechanism that releases the anchor after motoring on top and pulling upward. No shear pins needed. MSRP: $285
www.revolutionanchors.com
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Diablo Paddlesports Chupacabra—Sit down, stand up, fight! Fight! Fight! Not the cheer, but the sit-on-top paddleboard kayak that offers anglers to stand or sit when paddlinmg or fishing. Length's 10.5 feet; width is 36 inches; weight is 56 pounds. MSRP: $1,350
www.diablopaddlesports.com
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MTC Dry Protect System—Designed for women, the dry protect fabric guide shirt from Montauk Tackle Company is made from 100 percent poly spun fabric. Features include 50 SPF sun protection, moisture wicking, and anti-microbial treatment. MSRP: $120
www.montauktackle.com
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Temple Fork Outfitters Heroes on the Water rod series—Named after the program that promotes rehabilitation to veterans through kayak fishing, the new rod series from TFO are aimed at kayak anglers. MSRP: $99.95 www.templeforkflyrods.com
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St. Croix Mojo inshore—Fifteen new rods in the Mojo inshore saltwater series from St. Croix are priced right at $110. Features include SCII graphite blank, aluminum-oxide guides, and Fuji reel seat. MSRP: $110 www.stcroixrods.com
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St. Croix Legend Salt—St. Croix Legend Salt offshore rods were designed for performance. Integrated Poly Curve tooling and Advanced Reinforcing technologies strengthen the rod without adding bulk or weight. MSRP: $380 www.stcroixrods.com
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Lamiglas Surf—Designed with help from Crazy Alberto Knie and Paul Paco Hernandez, some new Lamiglas premium surf rods made the scene. Features include all Fuji hardware and unique handle design with lightweight carbon fiber grip. MSRP: $800 www.lamiglas.com
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G. Loomis NRX—NRX series of rods from G. Loomis won best in show at ICAST 2010. Rods are 15 percent lighter and stronger than GLX series. MSRP: $475
www.gloomis.com
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Penn Torque Star Drag—Beefed up, the Penn Star Drag TRQ40 can handle 600 yards or 65-pound braid. Features live spindle for free spool and 3-position clicker. MSRP: $449.95 www.pennreels.com
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Shimano Trinidad A—Lighter, smaller and more compact than other Shimano casters, the Trinidad A reel handles tarpon and sailfish with ease. MSRP: $450 fish.shimano.com
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Daiwa Saltist Black Gold—These star drags match Daiwa's class black gold spinners. Frame and left sideplate are one solid chunk of metal, hard anodized to fight corrosion.
MSRP: $179 www.Daiwa.com
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Van Staal VM150—An affordable option from Van Staal. The VM150 holds 285 yards of 30-pound braid and offers 35 pounds of drap. The entire reel is machined aluminum.
MSRP: $399 www.vanstaal.com
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Flying Fisherman Cape May—Polarized side windows and built in magnified glass are features from Flying Fisherman's Cape May sunglasses. Plus, cheaper in price than most competitors. MSRP: $79.95 www.flyingfisherman.com
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Wiley X Scissor—Built for eye protection, Wiley X Scissor sunglasses feature 8-layer filter polarized shatterproof lenses. Blue mirror over green is a popular color. MSRP: $146 www.wileyx.com
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Outdoor Specialty Powerpak—The Powerpak replaces traditional lead and acid battery on your boat. At 11 pounds, it's completely green and will give 100 percent reliable engine startup, says the company. MSRP: $1,895 www.outdoorspecialtyinnovations.com
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Shimano Dryfender Raingear—New raingear from Shimano that's waterproof and breathable. Keep dry from moisture from external and internal sources. MSRP starting at $79.99 fish.shimano.com
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Pelican Gear Box—Popular among photographers for their indestructible housings and water-tight seals, Pelican now offers a tackle gear box with trays for tackle and room for camera gear. MSRP: $299.98 www.pelican.com
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Batson Drying Machine—Batson's drying machine and vertical stand is a simple yet effective drying motor and stand for rod builders. System is portable and includes high-quality motor. MSRP: $48.32 www.batconenterprises.com
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Gamakatsu has a hook for every application, including this new Heavy Cover model, suited for flipping in the thickest hydrilla around. www.gamakatsu.com
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Check the hot colors on the new 2 ½-inch slow sinking (SS) Badonk-a-Donk from Bomber. “Saltwater Grade” means just that: Heavy split rings and treble hooks, suitable for big snook and tarpon. www.bombersaltwatergrade.com
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Blair Wiggins shows off one of his new signature series Wright & McGill spinning rods, which blends a flexible tip with a reinforced butt section. Perfect for tossing unweighted shrimp or soft baits at bruiser Mosquito Lagoon redfish. www.wright-mcgill.com
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Shimano made some bold strides in its new Terez rods. The up-turned Fuji K series guides are designed to minimize braided line tangles. The palette includes many of the most popular boat colors. The blanks are TC4, two layers of fiberglass sandwiched between carbon fibers, incredibly strong for their weight. There's a wide variety of actions and lengths available. Want a spinning rods for bluefin tuna? A jigging rod for giant grouper? There's a Terez engineered for it. www.fish.shimano.com
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Cork foregrip spins down to lock the reel in place on this new G. Loomis NRX baitcaster. The NRX graphite is the newest offering from Loomis. www.gloomis.com
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This new Rapala digital scale is designed for tournament bass fishermen who must calculate the weights of fish in the livewell. It records and saves weights corresponding to numbered lip tags, included in the package. The company also unveiled a spectrum of new fishing lures, for saltwater and fresh. www.rapala.com
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New method of kite-fishing? Nope, it's a Pflueger Patriarch spinning reel, weighing just over 5 ounces, thanks to a blend of magnesium, titanium, aluminum and carbon fiber. Retails around $199.95. www.pfluegerfishing.com
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These Penn Internationals are good as gold, but in Custom Shop colors. Penn rolled out a bunch of new fishing reels this season, including new Torque spinners; the castable, high-speed Squall reels; and the smooth, tough Fierce-series spinning reels starting at $59.95. www.pennreels.com
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Z-Man ElaZtech products aren't plastic—they're a proprietary material that can stretch and resist puncturing better than any other soft bait out there. The company recently added scented saltwater lures, including these shrimp. www.zmanfishing.com
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A single knob releases a Cannon downrigger from its mounting plate. The company tweaked its line of electric downriggers with new features, including recessed switches, closed line roller, and simplified access to the motor. www.cannondownriggers.com
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Wanna really launch that popper-shrimp combo? Tie to the top of the popping cork, as shown here. These guys brought a whole new series of popping corks, with rattle configurations, tail weights, and other options. www.midcoastproducts.com
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Two reasons why Temple Fork Outfitters gets our Good Citizen award: One, for dedicating a portion of sales on select rods to the Heroes on the Water program, which helps injured service veterans get into kayak fishing; and two, for rolling out a new Gary Loomis-designed rod series at $99.95 (with SiC guides, no less!). www.tforods.com
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LED lights are turning up in all sorts of places, including this prototype fishing plier from Streamworks. www.streamworks.com
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Lowrance introduced a 5-inch Elite series color plotter/fishfinder combo with Downscan and a host of other features. Ideal for flyweight poling skiffs, bassboats, even kayaks. This one's the DXI model, with fishfinder only. www.lowrance.com
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Drop in your iPod and you're ready to rock. Simrad (and sister company Lowrance) introduced an audio hub for network multifunction screens. www.simrad-yachting.us
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The Engel High Performance Ice Bag comes in five sizes, from 23” by 40” inches, to 60” by 100”. Some “cool” features include vinyl-covered foil backing to block all light; a huge, no-rust plastic zipper; and Velcro ends which can be wrapped partly closed around a fish tail. www.engel-usa.com
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Power Pole shaved off some weight and added three spiffy anodization options for the John Oliverio Signature Series. www.power-pole.com
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Seasense Loadmate trailer guides turn from red to green when you reach a pre-set depth at the ramp. www.seasense.com
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Smith builds a unique adjustable T-top which most of us weekenders can install on our own. It's made out of 316L stainless steel. You order a canopy frame, uprights, four standoffs and one canopy cover. With an allen wrench, you can adjust, customize or remove the top. www.cesmith.com
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Check out the custom anodizing on this Avet Raptor. The California builder makes some of the lightest two-speed leverdrags in the business. www.avetreels.com
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Coleman Outboard Motors: 5-horsepower, 4-stroke portable for squareback canoe or small john boat. MSRP $999. www.colemanoutboards.com
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Here's the handiest sabiki dehooker we've ever seen, a prototype on display by R&R Tackle. The elastic band keeps it on your wrist. www.randrtackle.com
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