Ever since Otto Henze founded the Penn Fishing Tackle Company in 1932 we have been at the forefront of modern reel design and production. We pride ourselves on the fact that millions of experienced anglers around the world put their faith in using Penn products every day [...]

Spiderwire rides at the crest of the new wave of fishing equipment hitting the sport in the last ten years. What started in California as part of a technologically advanced research project having nothing to do with fishing has become the cutting-edge fishing line of choice [...]

At Triton, we’re proud of the way our boats look, but we believe it’s what’s inside that really counts. Triton boats feature the most advanced design, materials, construction methods and safety engineering in the entire fishing boat [...]

We sent an elite team of our engineers to collaborate with those people whose job it is to make things very sharp, and very reliable: a high-tech producer of surgical needles. With that knowledge, our engineers designed a geometric triangular point to penetrate faster and [...]

It all began with a hungry Finnish guy and a carving knife. It was the 1930s when a simple fisherman made an observation of simple genius: Big fish eat little fish, especially little fish that are wounded. So begins the greatest fishing story ever told. As Lauri Rapala fished the waters of Finland’s [...]

Whatever you call it… ice box, ice cooler, marine cooler, boat cooler, marine ice chest, igloo, esky, beer cooler, or chilly bin, YETI Coolers specializes in manufacturing the best ice chests available. Whether you are hunting, fishing, camping, boating, tailgating, rafting, or having a barbeque [...]

Now the fastest growing premium polarized sunglass maker in the world, Maui Jim got its start in 1980 as a small company selling sunglasses on the beach in Lahaina, Hawaii. Seeing a need in the market for technology that could combat intense glare and harmful UV while bringing the brilliant [...]

Sport fishing requires the ability to stop your boat and work an area quickly and quietly as you spot or catch your fish. With Power-Pole shallow water anchor’s advanced technology you can stop your boat quickly and quietly with the touch of a button and keep your boat securely in place [...]

Our Mission is to be the best supplier of boating-related products and services that provide outstanding value to every Customer. We are committed to providing the best possible customer experience, so that each and every Customer regards us as an outstanding company and rewards us with their business [...]

Wherever you fish, you’re going to find fishing guides. And wherever you find fishing guides, you’re going to find Simms. Guides need gear that is functional, innovative and can withstand whatever abuse they put it through [...]