One of the 2017 ICAST “Best of Show” winners is now available at a tackle shop near you.

LIVETARGET released their new hollow body mullet, a super-realistic soft bait just in time for the finger mullet run. It’s a hollow-body bait with a heavy duty, ultra sharp single hook riding upright and weedless in the dorsal area. Twitch it slow, rip it across the surface, or bounce it off seawalls and under docks. Add a treble hook to the belly pin to enhance hookups in open water. The new design comes in a choice of three different colors and sizes. Suggested retail price ranges from $13.49 to $14.49, depending on size. See

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