The new Pop ShadZ is a first-of-its-kind soft plastic topwater bait from Z-Man Lures.

ICAST 2014 officially opened today in Orlando and it’s bigger and better than ever. A fisherman’s playground, ICAST debuts the latest and greatest in fishing technology, advancements, and ideas. This year members of the media and buyers are getting an up-close look of some of the new products that will be hitting store shelves in the near future. Florida Sportsman is in on the action and will be providing daily updates.

Check back in on the website and Facebook page for more from ICAST 2014. For now, here is a little sneak peak of some items that are debuting in the New Products Showcase.